A French mompreneur born in Japan and based in Istanbul, Maika is a business coach for impact-driven entrepreneurs who help them turn their ideas into thriving businesses.

 
 

My coaching journey began when I built an award-winning spa from the ground up.

I’ve set up Kocoon Spa, an award-winning spa and wellness center, and ran it for a decade, working with inspiring practitioners from around the world to host numerous workshops in beauty, health, wellness, and healing art.

 
maika-endo-business-coach at Vogue Istanbul
 
 

When I started the business, I had zero experience, but I was full of passion. Kocoon Spa was built from scratch with zero clients on the list, I drafted all the operations, administration, and marketing material recruited the team, and researched suppliers and service providers. 

I had so much pressure; I worked hard while neglecting health and self-care. As a consequence, for several years, I suffered from stress-related chronic illnesses.

Fast forward a few years, after spending a night in the emergency room and realizing how much my body had deteriorated, I decided to make changes. I binged on business and personal development resources. I experimented with all the strategies I learned about, to organize my work and own life.

 

I gradually became aware that leading a business successfully demands consistently working on oneself, on our mind, body, and soul. Because when you're healthy and in the right mindset, you become resourceful and inspired.

  • Clickminded SEO specialist certification
  • Erickson International the Arts & Science of Coaching
  • The Institute for Life Coaching
  • Evernote Certified Expert
  • culture savvy CQ bias

Today, clients need to reserve a few days in advance to get treatment at Kocoon Spa. Canada Day Spa, Asia Spa, Vogue, Luxe City Guide, and Louis Vuitton City Guide recommended Kocoon Spa, and it’s David Beckham’s favorite in the city!

The icing on the cake is the business was awarded Best Spa of the capital for the past three years and shortlisted nomination for Best Day Spa by Asia Spa Awards

 
 
Journaling and morning rituals - Maika Endo Coaching
Wellness Business Coach and Strategist
 
 
 
Wellbeing habits and rituals for business owners
 
 

Through this powerful lesson, I learned that things don’t have to be hard, and you don’t have to figure out everything on your own and struggle.  

Working with coaches was a transformative and deeply inspiring experience. It helped me expand my view beyond my limiting believes and achieve more than I could ever dream possible in my life and business.

This self-discovery is why I’m here today.

I know that deep inside, you have a dream, a vision, that is waiting to come to life. You feel alone in this path and overwhelmed by the unexpected twists and turns.

And I know from experience that it doesn’t have to be this way. You can enjoy the journey and have fun!

If you’re looking to build, grow, or streamline your business with confidence, I’d love to work with you.

Holding space “for” and “with” purpose-driven entrepreneurs to build and grow their own business and helping them develop the vital skills-set to harness their potential makes me so proud and drives everything I do.

Where do my teaching inspiration and style come from?

My formal education comes from International Business School ESCE and the leading institute Erickson Coaching International. Most of it comes from a lifelong passion for learning and numerous trainings in the business, marketing, and therapeutic field.

Some inspiration comes from the coaches, authors, and thought leaders I grew up reading and working with. And a lot comes from the lessons learned by building and growing my businesses and collaborating with people from different walks of life and cultures.

 

formal education

2006: Zen Shiatsu
Kimura Shiatsu Institute, Tokyo

2007: Aromatherapy
Pierre Franchomme, Faculty of Natural Medicine, Paris

2009: Somatic Experiencing
Maggie Phillips, Beijing

2010: Reiki
Yuko Kubota, Tokyo

2013:  Traditional Thai Massage
Baan Hom Samunphrai, Chiang Mai

2014: Advanced Traditional Thai Massage
Loikroh School, Chiang Mai

2013/14: Acupuncture, Digipuncture, Moxibustion
World Federation of Chinese Medicine Societies, Beijing

2016: Therapeutic Diapason
Patrick Schifferling, Paris

2017: Sound Therapy
Catherine Darbord, Preaux

2019: Healing with Sound
John Beaulieu, Zurich

2019: SEO Specialist Qualification
ClickMinded

 

2020/21: The Art & Science of Coaching Erickson International 

2021: Methodologies & Dynamics of Group Coaching Institute for Life Coach Training

2021: Building a Second Brain Forte Labs

2021/22: The Coaching Mastery Program
Erickson International 

2022: Evernote Certified Expert Evernote

2023: Diversity, Equity, and Inclusion Raycene Nevils-Karakeci, Turquoise and Love

2023: CQ® Your Bias Kelly Pınar G., Culture Savvy

2022/23: Consciously Digital Coach Training Dr Anastasia Dedyukhina 

2023: Erickson Alumni Success Lab

2024: The Art & Science of Transformational Training

Marylin Atkinson, Erickson Coaching International

What I Value in Life & In Business


 

Looking for structure, systems,
and strategy?

What might a business *on your terms* look like? It all starts by strengthening your vision, creating a timeline and schedule that works for you, and, finally, launching those ideas into action. My goal for you during our time together is for you to level up with ease and elegance.

 

Focus and Flow -
Time Management Email Course

Don’t know what to focus on to make an impact? Feeling stuck? It doesn’t have to be this way. Receive a lesson in your inbox with a companion self-coaching worksheet for the next 4 days, and get your daily dose of inspiration to achieve your highest goals!