When I set up Kocoon Spa more than 10 years ago, I had no experience at all, but I was full of passion. Everything was created from scratch; the name, logo, website, menus, the team, the standards, and procedure manuals etc,.
Getting that first booking is the hardest. Once the person stepped into your door, if they liked you, loved the service, and if you do the right things to follow up, your first time clients will become repeat clients.
There are things that only a business owner can see. And sometimes, we don't see them because we prefer to look away! If you feel that your operations need improvement and more fluidity, I hope this will help you get started.