When I launched and communicated about Idea to Launch - a framework to help you structure your Signature Offer, I received an interesting question: What’s a signature offer? This article will clarify what is a signature package and its difference with a basic service.

Are you struggling to get results from your website, lead magnet, or newsletter? You're not alone! Most solopreneurs forget the critical step: Consistent promotion! My new blog post shares my "tough love" tips on making your digital asset work for you.

With nearly two decades of experience writing newsletters, I've tried numerous platforms, including Mailchimp, Convertkit, Active Campaign, and Flodesk. Among these, Flodesk stands out as my top choice for small businesses.

If you’re seeking to have more conversations with your ideal clients, if you want more people to know about you and how you can help, this episode is for you. You’ll learn:

👆One thing you can do now to get more conversations with your ideal clients, and is not going to cost you anything.

📌The strategy to deploy across your website and every marketing platform where you’re active.

📅 What target do you need to set every month to measure your progress?

Overview of how customer acquisition strategies can grow your business, how the straightforward method of 'risk reversal 'saved my spa business, and how you can apply it to grow your business, too.

The number one mistake I see entrepreneurs make when they start their business is creating an Instagram account in the hope of finding their first clients this way.

This is the second part to my blog post Brand Reveal: Maika Endo Coaching 2.0 where I share the journey of my rebrand. In this article, I'm going to share 4 practical tips to help you prepare for (re)branding. Hopefully, this will demystify the process if you plan to start a (re)branding project for your business!

Today, I'm proud to share something I've been working on with a professional designer, Jess at Studio Crescent: A new brand and visual identity, consolidating the multiple facets of my identity and my French and Japanese heritage. In fact, this is exactly what I challenged the designer to do – to capture French ease and elegance blended with Japanese minimalism and simplicity.

If you're starting your career as a coach, educator, consultant, one of the very first significant milestones will be to get your first clients. I'm here to share with you 3 proven methods to get clients without having to spend your life on Instagram or in Facebook groups.

In this post, I’m sharing my experience with technophobia and how I became a website building addict overnight! There’s a few (5) things to know before getting started with your website building and making sure that you don’t get stuck along the way.

In this post, I reveal how my sinking business stayed afloat with hard research and an open mind; how I applied my research of SEO techniques to achieve results; coming full circle: From being a stranger to now educator on SEO.

Many people will tell you that when you’re just starting out, having a clear niche is the fastest way to become known and get clients. But that is not the only benefit. In this post, I’ll share with you 3 major reasons why your business should consider niching down.

There is one essential thing that you should be doing, since the day you started having clients: To invite your clients to offer their honest feedback with a proper feedback form. Here’s 2 ways we do this inside our spa business and the result is incredible!

There are only 3 ways to grow your income: Increase the number of clients, increase the average size of the sale per client and increase the number of times clients return and buy again. This is why your marketing efforts should be focused and aim at a specific result. Here’s how.

You have a built a significant following on through your social media, and now you are wondering how to monetize your efforts? In this post, I walked you through the steps to turn your followers into paying clients, by leveraging email marketing.

Getting that first booking is the hardest. Once the person stepped into your door, if they liked you, loved the service, and if you do the right things to follow up, your first-time clients will become repeat clients. So what is stopping people who are aware of your activity from making that first booking?

Watch me behind the scenes of my spa business, as I created a whole month of marketing content in just 2 hours using the free tools Mailchimp, Canva, Unsplash, Pinterest, and Hello Bar.

In this post you’ll find ideas and resources on; how to create your brand’s color palette, where to download free fonts, how to get your logo done without any budget, what to consider to choose your business name, and how to define your USP.