When I launched and communicated about Idea to Launch - a framework to help you structure your Signature Offer, I received an interesting question: What’s a signature offer? This article will clarify what is a signature package and its difference with a basic service.

Are you struggling to get results from your website, lead magnet, or newsletter? You're not alone! Most solopreneurs forget the critical step: Consistent promotion! My new blog post shares my "tough love" tips on making your digital asset work for you.

SEO Excerpt: Are you feeling overwhelmed by your tasks? Discover if outsourcing to a virtual assistant or Fiverr expert is the right solution for you. I'm sharing my honest experiences working with VAs and some practical tips for finding the perfect fit and streamlining this process.

With nearly two decades of experience writing newsletters, I've tried numerous platforms, including Mailchimp, Convertkit, Active Campaign, and Flodesk. Among these, Flodesk stands out as my top choice for small businesses.

Eva, an independent coach and facilitator, shares her journey of becoming a coach and working with Maika Endo. She emphasizes the importance of supporting heart-centered leaders and creating a new way of working and living.

Meet Becky, The Copywriter, and discover:

How the pandemic became the premise of her career.

Her strategy to conquer the most challenging part of being a business owner.

The most exciting part of being a copywriter for impact-driven coaches. 

The one thing Becky wished she had known before starting her business.

How she juggles her roles as a mom of three young boys and wife, volunteering regularly in Hatay to support the earthquake victims, growing her business, and serving clients.

What she has achieved since working with me in my signature group program, Intentional Business Immersion. ( All with a gentle and calm approach to business and self.)

If you’re seeking to have more conversations with your ideal clients, if you want more people to know about you and how you can help, this episode is for you. You’ll learn:

👆One thing you can do now to get more conversations with your ideal clients, and is not going to cost you anything.

📌The strategy to deploy across your website and every marketing platform where you’re active.

📅 What target do you need to set every month to measure your progress?

Maika speaks about the five pillars of business. These have been really the foundation with which I can move forward in my life now and have really allowed me to reflect on where I spend my time and what is my priorities.

Working with Maika helped me to develop not only as a business owner but it also really helped me to grow into the notion of being someone who has ideas and who can turn them into concrete plans and then turn those concrete plans into actual completed projects.

When John contacted me, he told me that he was feeling lost, not sure where the business's vision was going or the purpose behind why I was doing things. He was looking for guidance and support and being able to "re-ride his ship that felt lost at sea." Check out his interview to discover his biggest insights and learnings.

Spotlight on Zeynep, two months after we began working together. Discover how she started Tara Folks, an artisanal handbag brand made in Turkey, and her inspiring journey through coaching.

Immersed in Thailand, I balanced family adventures with professional growth. Elephants, beaches, and Erickson training - read about my transformative Thailand trip and reflections as a coach and global citizen.

Are you wondering how to market your brand without Instagram? Are there successful companies without social media? Let’s explore how we can shape our online existence and craft a content strategy and approach that aligns with our values, with some ideas on how you can build a brand without actively posting on social media.

Do you hate social media but feel like you need it for business? Do you want to market your business without having to post on Instagram? Let’s explore how to build a brand without social media. I'll also share a bit about my social media journey up to today as I pursue building my coaching business in the digital age. I hope to explore the question: is social media necessary for business? And to what extent? Is it possible to do marketing without social media in 2024?

Research shows that working solo with our only human interaction being via screen can negatively impact our health. It's time for the pendulum to swing back in the other direction. This is a data-backed blog to support a new movement: To reverse the effects of solely online life and business and encourage you to nurture your local community 'village' through the power of in-person connection.

Overview of how customer acquisition strategies can grow your business, how the straightforward method of 'risk reversal 'saved my spa business, and how you can apply it to grow your business, too.

This is the second part of my annual holistic business review: “Reflecting on the Last 12 Months.” Hoping it’ll help someone in the online space to feel inspired and connected. Comment below to share your thoughts; this will make my day!

Better late than never: I meant to share my year reflection in a post at the beginning of the year, but my year review had ten pages, and a lot was going on in the last two months, so I postponed it. I finally distilled it and took parts out, so you have a lighter, more digestible version.